Klaviyo, a modern marketing platform, helps e-commerce brands grow by enabling them to build high value relationships with consumers at scale. Like most industries, the email and marketing automation space is crowded and competitive. Nearly every company, no matter the industry, needs help with email or marketing automation and seeks out software to assist their efforts. Since the industry is so competitive, the Klaviyo team needed a way to automate their market research and get a deep understanding of what their competitors were doing. Brian Whalley, Director of Product Management at Klaviyo, found the missing piece to their competitive intelligence strategy - Crayon. There were two key reasons why an automated competitive intelligence solution was essential to the Klaviyo team, Brian tol

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