On the bake-off: “There were lots of tools available to us, but none of them specifically addressed omnichannel marketing intelligence in the way we wanted. We chose Datorama because you can tell it was made for marketers, and it allows us to be incredibly flexible in how we approach campaign management and pacing.” On real-time campaign adjustment: “We never thought we’d be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately.” On ease of setup: “Typically, onboarding new technologies – especially solutions that change workflows this much – can be a chore for everyone involved. Setting up with Datorama was incredibly fast; the tool

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