INTRODUCTION Dentsu Data Services Sweden is one of Sweden’s leading consultancy agencies. It specializes in martech, data intelligence, insights, and analytics for a wide range of European clients and industries. With the company’s expert knowledge in marketing intelligence and data analytics, Dentsu helps brands make smarter, data-driven decisions on a daily basis. Dentsu came to Datorama because it sought to enhance its client experience by increasing speed to marketing insight and speed to client value. The company needed a one-stop, marketing intelligence solution that could relieve the time-intensive, manual process of connecting a variety of client sales and marketing data, extract insights and trends from that data, and then automate and report on total campaign performance

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