Case Study
m/SIX provides standardized, centralized, and harmonized global campaign reporting for Toyota, Lexus,and Bridgestone Europe.
m/SIX provides standardized, centralized, and harmonized global campaign reporting for Toyota, Lexus,and Bridgestone Europe.
INTRODUCTION m/SIX is the U.K.’s fastest-growing media planning and buying agency. A progressive and entrepreneurial international media network that was born in digital, the agency prides itself on its pioneering, energetic approach and honest culture. With over 40 offices worldwide, m/SIX is backed by WPP, the world’s largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. m/SIX specializes in driving commercial, as well as audience, growth in today’s data and tech-led media landscape, and is an industry leader in transparency, martech, and next-generation audience insight. Clients include TalkTalk, Toyota, Lexus, News Corp, Aetna, Britvic, and Virgin Money. In 2017, m/SIX won the Toyota, Lexus, and Bridgestone Europe bu