Case Study

RAPP Leverages Big Data and Insights to Create Differentiated Customer Experiences

RAPP Leverages Big Data and Insights to Create Differentiated Customer Experiences

® RAPP is a leading full-service global marketing agency that works with clients in over 80 countries to develop engaging customer experiences that create better relationships between brands and customers. Data and insights about customers are the foundation of RAPP’s approach to solve complex business challenges and a source of their competitive advantage. RAPP’s Data Science department collects, organizes, and analyzes data to under- stand

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