Leveraging Viant’s people-based platform to measure cross channel (TV, digital & offline) return on ad spend
Leveraging Viant’s people-based platform to measure cross channel (TV, digital & offline) return on ad spend
2 Pagesviantinc.com Campaign Results Mobile accounted for of in-store sales 68% Display ads yielded the ROAS of TV ads 7x + TV + display ads converted at the rate of display-only ads 5x Challenge After executing a successful holiday marketing campaign with Viant at the end of 2014, this prominent luxury retail brand again sought Viant’s help in delivering an effective cross channel campaign during the 2015 holiday season. Seeking to accurately prove
