Radio Reborn How One Company Is Using Its Data to Lead Radio’s Digital Transformation THE SPIRIT OF RADIO, RE-IMAGINED Despite the dire warning of The Buggles (“Video Killed The Radio Star”) nearly forty years ago, radio remains alive and well, with 93 percent of U.S. adults tuning into a radio station every week, according to Nielsen Research. That’s music to the ears of Entercom, which operates over 250 local radio stations in the country, organizes over 750 local concerts every year and recently launched RADIO. COM, the new digital home to all things audio. CASE STUDY Entercomhaving spent his entire career in the digital space for advertising and media companies. In addition to bringing a wealth of digital experience to his new role, Dan brought something else imp

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