1 RADIO BROADCAST COMPANY USES LEADSRX DATA TO SHOW INCREASED LIFT FOR PROMINENT ROOFING COMPANY ADVERTISER A broadcast company with a substantial radio portfolio wanted to show one of its biggest clients, a large-scale roofing company, the value it receives from its broadcast advertising – particularly the “lift” the ads provide to its website traffic and overall marketing efforts. In addition, the broadcaster wanted the owner of the roofing company to recognize the impact he, himself, had on its advertising effectiveness, as he appeared in a few spots that performed well. As a show of good faith, and in response to the pandemic biting down on the economy, the broadcast company placed ads on two additional radio stations for free and pushed for one more paid channel to increase th

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