Quick Serve Restaurants Goal The owner of the most recognized brand in the world, serving more than 58 million customers per day in more than 200 countries, came to UpSnap seeking to drive business with mobile advertising. Details The restaurant chain wanted to promote fish sandwiches during Lent. To generate demand, UpSnap designed branding messages around promoting seasonal products and timely reminders in alignment with the national campaign. The initial campaign consisted of a teaser message, an opt-in page and an SMS to a unique URL. As part of the high-volume campaign, UpSnap also provided premium reporting, including click-through rates, number of calls generated and billable events. Results The initial pilot campaign, which lasted just two weeks, generated 375,000 impressions. Two

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