Company Overview Domino’s Pizza is an American multinational restaurant chain that delivers more than 1.5 million made-to-order pizzas each day. Quick Serve Restaurants APAC 2021 Domino’s Pizza improves customer experience and delivers growth for the brandSince launching in Singapore in 2009, Domino’s has successfully grown year-over-year. However, with fierce competition entering the food delivery market in recent years, Domino’s wanted to stay ahead and maintain market share. Their goal was to increase order volume via their direct website, building stronger customer relationships and increasing stickiness. CHALLENGE Domino’s leveraged Quantcast’s performance solutions to find online audiences likely to convert on their website (i.e., order pizza) and reach them with engag

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