QUALITY & RETENTION Robust, multi-service digital campaign boosts A Digital Advertising Case Study Industry: Auto Dealership Market: Jefferson City, MO Case Date: June 2016 Services: Full-service Chevrolet dealership providing both new and used inventory, plus serviceCompany Overview After over 80 years in operation, this family-owned and operated automotive group is a staple in their community, selling both new & used inventory, as well as providing auto service, to consumers within a 60-mile radius around their home location. Objectives With a family-oriented mindset, the goal was multi-layered. The main objective was to drive leads to the dealership. But, secondarily, the client places a high emphasis on customer loyalty and longevity, so the quality of those leads became param

Join for free to read