Qlik: Where do CEOs come from - Brands2Life CHALLENGE Qlik wanted to become a genuine thought-leader to businesses. To get its technology into their hands we needed to develop a story that would resonate with a mainstream, yet business-focused audience. APPROACH Our integrated approach focused on researching the backgrounds of FTSE 350 CEOs – the first time this has been done ever before. To do this we mined company reports, Googling publicly available information. This data (date and place of birth, education, previous roles, tenure, etc.) was then plugged into Qlik’s own technology and custom-built app to unearth untold facts and trends. From these insights we were able to craft a news story, thought-leadership bylines and tips and advice articles from Qlik’s UK MD sold in to tier one bu

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