Qlik: How European are you? - Brands2Life CHALLENGE Qlik wanted more brand awareness in Europe among a wider business audience, demonstrating its software can go beyond technical analysis. The campaign also had to resonate across eight European countries, not just the UK, so we needed to create content on a topical subject that all countries could use within their own traditional and digital communications. APPROACH The in/out EU debate is rife within the UK as well as other member states, begging the question ‘what is Europe?’ and ‘what makes us European?’ We knew the right analysis with Qlik’s software could help us find out, giving it a voice on a pertinent, mainstream issue. We showed Qlik can provide insights on mainstream topics and also align multiple countries on one issue. Additio

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