Qlik: Establishing Qlik as the dominant voice on data literacy - Brands2Life CHALLENGE In 2018, Qlik challenged us to help it become the dominant voice on equipping people with better data skills. APPROACH Understanding the data skills gap can be solved by no one company, we proposed Qlik set up an organisation promoting cross-industry collaboration to significantly increase the scale and scope of its influence on the issue. We created The Data Literacy Project, a disruptive, global platform dedicated to building a data-literate culture for all, developing a strategy that would bring together industry forces to deliver greater resources and influence industry stakeholders and governments. We took the Project from concept to launch, initially developing the community’s manifesto, th

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