Pythian Client Case Study ADVANCED ANALYTICS ENABLES CROWDTWIST TO MAXIMIZE CHANNEL ENGAGEMENT OVERVIEW CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. CrowdTwist is helping international brands to revolutionize loyalty, while gaining a deeper understanding of their customers. MULTICHANNEL LOYALTY AND ENGAGEMENT PLATFORM CrowdTwist’s multichannel loyalty and engagement platform is used by international consumer brands to drive new and existing customers to their company, while keeping them engaged throughout the entire customer journey. The flexibility of CrowdTwist’s technology delivers unique,

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