Crownpeak’s guide to localizing ecommerce highlights the importance of adapting retail strategies to meet regional needs for global success. Beyond language and currency, businesses must consider cultural nuances, shopping behaviors, and regional regulations to create tailored experiences. Localization enhances product discovery with strategies like local SEO, personalized content, and compliance with regional restrictions. European cross-border retail remains vital, with UK retailers leading in attracting international shoppers. Crownpeak’s product discovery solutions empower businesses with tools to integrate search, merchandising, and recommendations for effective localization, driving loyalty and competitiveness in the global market.

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