Location: Bendigo, Australia No. of Employees: 5,001-10,000 Industry: Banking Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Putting best practices into practice, Bendigo Bank effectively tells its story via an integrated, full-funnel LinkedIn strategy, driving SMB growth opportunities worth 100x its marketing investment Awareness • Broad-based prospecting with LinkedIn Demographic Targeting • Branded content that is helpful, informative and entertaining • Delivered as Video Ads and Single Image Ads to highlight engaging customer stories Consideration • Nurture interest using Lookalike Audiences and Engagement Retargeting from video views • Share product-specific value proposition and benefits • Delivered as Carousel Ads for deeper

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