Prudential were seeking to give their face-to-face and telephony Account Managers the opportunity to enhance their skills in consultative sales.
Prudential were seeking to give their face-to-face and telephony Account Managers the opportunity to enhance their skills in consultative sales.
2 PagesT: +44 (0) 1280 820 780 E: enquiries@bigrockhq.com W: www.bigrockhq.com Consultative Sales Excellence to Help Build Collaborative Relationships Building Deeper, Broader and Smarter Relationships CHALLENGE SOLUTION Prudential were seeking to give their face-to-face and telephony Account Managers the opportunity to enhance their capability and skills in consultative sales. In order to continue to build deeper, broader and smarter relationships with advisory firms, Account Managers needed to move beyond a transactional conversation. To develop their business, understand their firms’ requirements and build truly collaborative relationships, interactions had to become more consultative. Another key part of their requirements was that the Managers needed the confidence and ability to lead
