Ashridge Executive Education were looking to optimise their Corporate Relations team’s approach to B2B sales conversations
Ashridge Executive Education were looking to optimise their Corporate Relations team’s approach to B2B sales conversations
1 PagesT: +44 (0) 1280 820 780 E: enquiries@bigrockhq.com W: www.bigrockhq.com Selling to Corporate Decision Makers Moving from B2C conversations to a proactive B2B sales environment CHALLENGE SOLUTION Ashridge Executive Education were looking to optimise their Corporate Relations team’s approach to B2B sales conversations. The team had previously held mainly B2C conversations where they discussed options for qualifications and courses with individual learners. Ashridge were looking to optimise the team’s B2B sales dialogue and skills, to enable them to present their proposition and programmes to leading corporate decision makers. Bigrock designed and delivered a bespoke 2-day development programme, followed by individual coaching for each member of the team. During the programme, the team
