Case Study

Combining social media with traditional, face-to face communications

Combining social media with traditional, face-to face communications

Combining social media with traditional, face-to face communications Resource Futures has undertaken three periods of door-stepping on behalf of Dorset Waste Partnership (DWP) in order to get a better understanding of residents’ perception of the service whilst at the same time helping them to recycle more. The ‘Recycle for Dorset’ service was launched in 2012, with the aim of increasing recycling, reducing rubbish sent to landfill and driving down costs. To complement their third period of doorstepping in 2016, Resource Futures ran a targeted social media campaign through Facebook, sharing the same messages through social media as on the doorstep. Objectives The objective for using a combination of social media and more traditional door- stepping activities was to really enhance und

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