Property Personnel Chris Pitt Property Personnel, one of the UK’s leading estate agency recruitment consultancies, asked us to increase applications from trainees and second jobbers, which we did. What was the problem? Property Personnel had launched a new website. Whilst this provided an initial lift in organic traffic, the growth and job applications plateaued within months. The company needed to connect more effectively with its target audience at the various stages of the decision-making process, from early stage enquiries about the industry itself to dealing with counter offers from existing employers.What was our solution? We proposed a content-led search strategy that was delivered in stages. Stage one – Intelligent algorithms do the heavy lifting Our prescriptive marketing platform

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