Codestone Wez Maynard Codestone is a SAP and IT managed services company. The company approached us to help with SEO and PPC. What was the problem? Following a disappointing and underperforming experience with other agencies, Codestone asked us to improve SEO performance and PPC ROI. Codestone had a host of issues – expensive click costs, not enough leads, not enough sales meetings; and a website redesign that had decreased the website effectiveness – coupled with a competitive and expensive marketplace, competing with companies such as SAP , Microsoft and Absoft. Codestone was further challenged by trademark issues around using the keyword “SAP” in Google ads. Google had blocked some ads, believing Codestone to be in infringement of trademark laws, despite Codestone being a SAP Gold Part

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