CASE STUDY Projecting a Bigger Image: The Power of B2B eCommerce for Small Businesses How outdoor products distributor Wild Game Australia transformed their operations to project a more professional image with Handshake.For small manufacturers and distributors selling B2B, projecting a professional, modern image is critical to securing new customers. But for many small businesses without significant internal resources or IT teams to manage technology deployments, modernizing customer-facing ordering, sales, and operational processes can be both daunting and extremely costly. With the advent of out-of-the-box B2B eCommerce software, it’s becoming easier and more aordable t han e ver t o p rovide B 2B customers with convenient online ordering on both web and mobile, allowing even

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