CONSUMER PRODUCTS GIANT LEVERAGES CLOUD ANALYTICS – PRODUCING PROFITS As a leading global Consumer Products company, you’ve established a top seat across most product categories and markets. Your product innovation and brand stature have buoyed profit margins and positioned you well in an increasingly crowded market. Growth has stagnated in the critical B2B arm of your business. Heavy sales force autonomy, flip-flopping corporate objectives (do we focus on profit or volume?), and an increasingly diverse base of distributors have led to overly complex price structures and excessive price variability. Customer and sales force frustrations are mounting as mechanisms introduced to improve pricing instead led to increased deal complexity, extended cycle times, and burdened back off

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