Programmatic campaign with customised audience targeting boosts brand impact for bwin
Programmatic campaign with customised audience targeting boosts brand impact for bwin
2 PagesRTB meets advanced brand adver- tising & targeting technology: Based on a customised target group model, an online display campaign increased awareness for bwin’s X Poker Tour by 38%. THE SITUATION Before the campaign, awareness of the X Poker Tour was comparably low, so bwin decided to run an online campaign via Cadreon, the trading desk of the Interpublic Group. In order to address the right audience and thus ensure the campaign
