Optimizing Acquisitions with Programmatic Audience Targeting and Segmentation
Optimizing Acquisitions with Programmatic Audience Targeting and Segmentation
2 PagesE: Info@redlotus.com T: 852 2851 3369 W: redlotus.com 2601-02, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong. Case study Optimizing Acquisitions with Programmatic Audience Targeting and Segmentation CLIENT: One of the world’s leading insurance companies. TARGET MARKETS: Singapore TARGET AUDIENCE • Mass audience in Singapore who have high intentions and interest in traveling. CAMPAIGN OBJECTIVES • Strengthen awareness of its brand and product. • Increase traffic to their website to drive and encourage audience to sign up and purchase their travel insurance package. • Increase number of acquisitions by reaching users in Singapore who have visited and shown interest in their website and service in the past. • To lower the cost of each acquisit
