Product Reviews and Voice-of-Customer (VoC) Analysis
Product Reviews and Voice-of-Customer (VoC) Analysis
3 Pageswww.course5i.com BUSINESS REQUIREMENT Leading global manufacturer of PCs and a Fortune 500 Company Client Technology Industry CASE STUDY The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX). Their existing partner was unable to collect product reviews from the required data sources, especially from some of the leading marketplaces and technology forums. In addition, the speed of data collection was slow, and many products reviews were not being captured. The client engaged Course5 Intelligence to help them collect, process and derive insights
