www.course5i.com A USD 35 billion global confectionary giant Client CPG Industry CASE STUDY Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces The client sells on 27 online and offline channels – Online, Store, Pick-up, and Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge. Another challenge was that data capture was difficult and time-consuming with their resources spending an average of two days to just download the data. The client engaged Course5’s eCommerce Data Product, part of the Marketplace Optimization suite, for an integrated solution that will serve as a central source for all marketplace analytics needs to measure, forecast, and

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