www.course5i.com STUDY OBJECTIVE Consumer and Market Insights CASE STUDY The client wanted to expand their current business to other countries. For this, they wanted to prioritize the markets they should target based on their estimated potential. METHODOLOGY The research was executed using all-inclusive secondary/desk research. The required information was collated from syndicated sources and publically available information and integrated with the client’s internal data. Statistical methods and K-Means clustering approach was used to conduct the analysis. Geo-Prioritization: Identifying Market Clusters and Mapping Key Drivers for Market Prioritization Client Leading Writing Assistant Software Company Technology Industrywww.course5i.com Secondary research was conducted to collate dat

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