CASE STUDY Fitsok Promotes Rapid Customer Adoption of B2B eCommerce See how one brand's investment in B2B eCommerce technology resulted in 54% of their retailers placing online orders in just three months. FitSokFor over eight years, Fitsok has been designing and manufacturing technical running socks sold at specialty footwear and running stores across the United States. Based in Minnesota, the company prides itself on oering their high-end products at a price point accessible for all. Selling a niche product across a sparsely distributed customer base has proven to be no easy task, however. To overcome the geographical limitations of field sales and increase their exposure among independent retailers, Fitsok decided to use Handshake Direct, a B2B eCommerce platform that allow

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