Product Content Development and Taxonomy Design
Product Content Development and Taxonomy Design
3 PagesCASE STUDY Affiliated Distributors (AD) PROBLEM Competition in the industrial distributor marketplace is fierce. Large eCommerce chains pour millions of dollars into obtaining, enriching, and uploading good product content for hundreds of thousands of items in order to sell them on their site. While many small to mid-sized distributors have opened an eCommerce storefront, they struggle to provide the robust content needed in order to compete with these mega online distributors. Often, B2Bs just do not have the budget, resources, or time to dedicate to this enormous, but necessary, undertaking. Members of the North American wholesale buying group, Affiliated Distributors (AD), experienced these same challenges. AD’s more than 600 members, who consist of independent distributors a
