Case Study Bridging Manufacturer and Retail Partner Interests Through Shopper Research PHASE 1 Client Objectives An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer. Research questions included: • Why do customers visit a retail outlet vs. making an online purchase? • What information do customers need and want when in-store? • How would customers prefer to receive information? • What happens in-store when customers are unable to find a SKU listed online? • How do customers interact with in-store kiosks? The key objective

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