words to wisdom Procter & Gamble gains holistic employee feedback with Ascribe Inspector challenge Procter & Gamble (P&G), a Fortune Global 100 Company, cares deeply about their employees and consistently conducts a Global Employee Engagement Survey among their 95,000 employees worldwide. They wanted deeper insights, more quickly. In the survey, P&G includes several, ‘open-ended’ questions that allow employees to write words and statements as responses (versus a multiple-choice option). These open-ended responses (also called verbatim responses or verbatim comments) offer a deeper look into employees’ perspectives and help better explain results. The survey data set is huge, with 250,000 verbatim responses in thirty languages. Historically, P&G manually read and analyzed only su

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