words to wisdom Ipsos increased researcher productivity and insight with Ascribe Coder Ipsos North America codes more than 30 million verbatim comments accurately and seamlessly each year with Ascribe Coder. challenge Ipsos is one of the world’s largest research agencies, with offices in 88 countries. Ipsos originally used manual data entry and an in-house tool for processing open-ended survey question responses (also called verbatim comments). Through the company’s tremendous growth, the volume of verbatim comments reached millions per month, and they needed a new solution to meet client timelines efficiently. They wanted to decrease the amount of manual labor and related error potential by automating as much as possible. In addition to volume, Ipsos utilized many different

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