Case Study
Procter Gamble
® Based in Cincinnati, Ohio, P&G has operations in over 70 countries and employs more than 100,000 people worldwide. P&G is divided into five separate business units: Beauty Care, Food & Beverage, Fabric & Home Care, Laundry & Cleaning, Baby/Feminine/Family Products and Health Care. Through these units P&G markets approximately 300 brands to nearly 5 billion consumers in over 140 countries totaling $39.95 billion worth of revenue in 2000