Global market research firm saves millions of dollars annually by increasing verbatim coding productivity and improving quality
Global market research firm saves millions of dollars annually by increasing verbatim coding productivity and improving quality
2 Pagescode for success challenge solution case study words to wisdom situation at a glance ascribecoder words to wisdom One of the world’s largest market research firms saw an opportunity to save millions of dollars by increasing productivity among their world-wide teams of coders who were processing verbatim texts. The company was using a disparate range of coding tools in its offices around the world, making it harder for coders in different locations to work together. With increasing volumes of open-ended texts in many different languages, the company needed a more efficient, easy-to-use and flexible categorization application
