words to wisdom Fuel Product Innovation with Customer Insights Huntington National Bank leverages new text analytics tool to generate actionable insights from customer feedback. challenge A regional bank sought a way to gain actionable insights within customer feedback to enhance their customer experience. The team was looking for a simple and dynamic text analytics solution that would allow them to process the thousands of comments they received each month. For years, product managers spent a large amount of their time reading, categorizing, and analyzing comments. Without a tool to help, it was difficult to determine the most important themes and sentiment. The manual process also made it nearly impossible to create a consistent method which would show trends over time. solut

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