Case Study

Processed Foods - Market Environment Research and Strategy Consulting for a Japanese Prefecture Government Promoting Exports into Singapore

Processed Foods - Market Environment Research and Strategy Consulting for a Japanese Prefecture Government Promoting Exports into Singapore

1 Case Study – Processed Foods Market Environment Research and Strategy Consulting for a Japanese Prefecture Government Promoting Exports into Singapore The challenge The government of a Japanese prefecture sought to increase processed food exports to Singapore and Southeast Asia. The main objective of the study was to formulate strategies for promoting the prefecture’s food exports to Singapore and, by extension, Southeast Asia. Spire was tasked to identify the top three processed food categories where their efforts should be focused. 2 Case Study – Processed Foods Market Environment Research and Strategy Consulting for a Japanese Prefecture Government Promoting Exports into Singapore The process Spire conducted interviews with leading importers, distributors and organize

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