1 Case Study – Food Exports Food Export Promotion Strategy in Southeast Asia The challenge The government of a Japanese prefecture sought to aggressively increase its processed food exports to Singapore and Southeast Asia. The objectives of the study were to: Formulate strategies for promoting the prefecture’s food exports to Singapore and, by extension, Southeast Asia Identify key food categories where their efforts should be focused 2 Case Study – Food Exports Food Export Promotion Strategy in Southeast Asia The process Spire applied a two-staged process for this engagement. Firstly, secondary research and expert interviews with industry associations and journalists were held. These would determine the top three categories with the greatest export potential, by compar

Join for free to read