1 Case Study – Edible nuts Market Environment Research and Strategy Development for Edible Nuts in Southeast Asia The challenge After seeing consistent growth in the US and European markets, an American trade association supporting the nut industry turned its attention to the burgeoning markets in Southeast Asia (SEA). Spire was tasked to support its development of a business plan to boost sales in Southeast Asia. The objective of the study was to determine the position of the trade in SEA, so as to better equip our client to defend and increase volume sales and market share vis-à-vis substitute food products. The process After gaining an overview of the nut industry in Asia through secondary research, Spire conducted in-depth interviews with participants involved in the e

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