1 Case Study – Education Market Environment Research on the Australian Education Market in Singapore The challenge A government related organization involved in the promotion of Australian education in Singapore was seeking customer usage insights to help Australian educational institutes position themselves better. The objectives of the study were to: Understand the perception of Australian education in the higher education and vocational education training sector Gauge the market share that Australian education possess in Singapore and assess competitors’ strengths and weaknesses in terms of customers’ perceptions and promotional activities Understand the factors that impact the decision making process of choosing international and transnational education Provide st

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