1 Case Study – Raisins Market Environment Research, Strategy Audit and Consulting in Asia The challenge A Western trade association of raisin producers had been losing market share to suppliers from low-cost export locations in Asia. The objectives of the study were to: Assess the position of our client in Malaysia, the Philippines, Singapore and Thailand in the context of the local raisin market Assess the effectiveness of their current marketing strategies Recommend a road-map for growing export sales in the region 2 Case Study – Raisins Market Environment Research, Strategy Audit and Consulting in Asia The process Spire conducted secondary research pertaining to the raisins market in ASEAN for hypothesis generation and to aid questionnaire design. In-depth inte

Join for free to read