Candid extended the client’s analytic capability to continuously measure and refine campaigns, making the customer experience more re wa rdin g . Proactive Churn Management for Global Communications Company E NG AGE The client, a global provider of wireless, broadband and television, was experiencing intense competitive pressure due to disruptive changes in the entertainment industry. Their customers were considering switching to competitors or “cutting the cord” from traditional entertainment providers altogether. The client formed the Proactive Churn Management (PCM) group to proactively provide at-risk customers an enhanced service experience to boost loyalty and hold on to these valuable accounts. The team built predictive models for at-risk customers, identified the service

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