Market fluctuations, numerous competitors and changing consumer lifestyles have driven companies to find cost-effective ways to manage operations, while delivering high quality and differentiated products. Successful leading brands maintain their competitive edge by using innovative techniques to gain new insights into consumer behavior. The key differentiator or “secret sauce,” is properly managing information derived from data analytics. As more companies adopt data analytics as a core capability, it’s clear that implementation involves more than just designing a new strategy. To truly use data as a value differentiator, all aspects of the operations - from corporate culture and management approaches, to the role of IT and innovation engines - must be reexamined and often revam

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