Case Study
Mobile Application and Marketing Platform Re-Architecture for Global Consumer Enterprise
B AC KG R O U N D Our client’s beverage dispensing system offers an innovative touch screen experience that allows people to choose from 100+ still and sparkling beverage brands. Within our client’s company, the machine’s popularity and potential initiated several new marketing activities globally. Innovative promotions were being developed for consumers through digital campaigns and were targeted to consumers through a mobile app for iOS and Android devices. However, the beverage device technology team was finding that meeting these new marketing demands posed challenges to the platform architecture and technology ecosystem. THE PROBLEM The team was unable to reliably deploy releases for the mobile application and back- end supporting system. The platform was overly complex and com