1 WINNING OWNED MEDIA STRATEGIESGrowth PR is many things. Here at Onclusive, we define it as the way to think about modern PR. It all starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. Owned media is a critical component to every growth PR strategy. 23 Provide Something of Value Optimize for Discovery Five Winning Owned Media Strategies If you’ve followed our blog or attended any of our webinars, some of these terms will be familiar to you. We’ll start by reviewing each strategy, with an added, real-life insight derived from one of Onclusive’s customers. To do this effectively, marketers mus

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