For as far as OTT has come over the past decade, we are still very much at the dawn of the streaming era. What was once a digital hedge to cover all bases has become a priority for just about every market player. The stakes are substantial with an unending parade of entrants vying for consumer spend. Eager to make up for lost time, many are plotting ambitious global expansions that will demand scale, speed and flexibility, regional prowess and a healthy appetite for constant experimentation.

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