For pharmaceutical companies, setting an optimal launch price requires a strong understanding of current market conditions. After heavily investing in innovating a product, this UK team of one of the world’s top 20 largest pharmaceutical companies— appointed Pricing Solutions to help them map the route to market and better understand its pricing potential, ensuring they captured a fair return. Based on Pricing Solutions recommendations, the client was able to confidently push for a greater price than they had initially anticipated. The Challenge The orphan/rare indication being treated already had some established branded biologic products in the market place, which would be key price references for the client’s new product. However, the company’s new product brought

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