“ The main objective was to deliver price analysis capability, however we also quickly identified opportunities that would provide a project payback of over 10:1 in the first few weeks. ” The Challenge The company was already highly skilled at establishing the value and the pricing for new drugs, as well as setting launch and reimbursement prices in their global markets. Once the prices had been set however, it was difficult to measure, monitor and manage prices through their sales force and distributors across different regions. Discounts and rebates were held and administered in a number of systems, with no one person having a clear view of the full process. This meant there was no consistent and recognised way of identifying the net realized price by customer,

Join for free to read