Existing in the complex multimarket and multi -SKU environment, large retail chain companies may face a challenge of fragmented pricing strategy. This client, a large national eye care provider, was no exception. Besides offering exams, lenses, frames, contacts, and accessories across hundreds of its stores, the company recently developed a common retail brand across its locations, but pricing and discounting was still managed locally. As the result, the client needed a new pricing and discounting strategy optimized for every product category, customer segment, and market. By leveraging analyses of internal data and competitive research, Pricing Solutions developed recommendations for centralized, yet macro-result driven pricing strategy that identified an opportunity of +

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